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Data Deletion Request

How to ask DermaVue to delete personal data we hold about you, including WhatsApp messages and website enquiry records.

Last updated: 5 November 2026

01 What this page covers

This page explains how to ask DermaVue Skin & Hair Clinics to delete the personal data we hold about you. It covers data we have received through our clinics, the dermavue.com website, our WhatsApp business numbers, and the internal patient-enquiry system our staff use to reply to those conversations.

Your right to erasure is set out in India's Digital Personal Data Protection Act, 2023 (section 12), and, where applicable, the EU/UK GDPR. The process below is the same for all three. The law that applies to you depends on where you were when the data was collected.

If you only want to stop WhatsApp or SMS messages from us but keep your clinical record, that is withdrawal of consent for marketing, not deletion. Email us with "Stop marketing" as the subject and we will remove you from those lists without touching your medical file.

02 How to submit a request

Use any of the three channels below. All three are equivalent. Choose whichever is easiest for you.

Email
help@dermavue.com
Subject line: Privacy Rights Request. This routes directly to the person who handles DPDPA requests.
In person
Any DermaVue clinic
Visit the clinic where you were last seen and ask the front desk for a Privacy Rights Request form.
Phone
+91 8086 000 608
9:30 AM to 7:30 PM IST. We will record the request and send you a written confirmation by email.

03 What to include in your request

So that we can find the right record and verify it is yours, please tell us:

  • Which identifiers to search against: the phone number, email address, or WhatsApp number the data is linked to. The more of these you provide, the more completely we can locate your data.
  • Which data you want deleted: everything we hold, or a specific category (for example, "only my WhatsApp messages", or "only my website enquiry from March 2026"). You can also ask us to tell you what we hold before deciding.
  • A government-issued photo ID (Aadhaar, passport, voter ID, or driving licence) that matches the name on the clinic record, if you are a registered patient and the request is to delete clinical data. This is to protect you from someone else impersonating you to erase your medical record. Scanned copies by email are accepted; we may ask you to present the original in person for high-sensitivity records.

If you are asking on behalf of someone else, we will need written authorisation from that person. For a minor, or for a person who cannot give consent, we will need documentation of your parental or guardianship status.

04 What data is in scope

These are the systems a deletion request can reach. If data exists in a system that is not listed here, a request still covers it. This table is for clarity, not limitation.

System What it holds Deleted on request?
WhatsApp conversations Messages you sent to our business numbers, your WhatsApp profile name, and delivery/read status. Yes. See §05.
Patient-enquiry CRM Lead name, phone, email, clinic preference, call and message history, appointment status. Yes, unless tied to a clinical record that must be retained (see §07).
Website forms Contact form, booking form, and newsletter submissions on dermavue.com. Yes.
Website analytics Anonymised event data via Google Analytics 4 and Microsoft Clarity. No direct identifiers unless you submitted a form. Yes. We remove any user ID tied to your identifiers and ask the processor to do the same.
Clinical records Diagnosis, prescriptions, procedure notes, imaging, invoices. Partially. See §07; retained for the statutory period, then deleted.

05 WhatsApp messages specifically

When you message DermaVue on WhatsApp, your messages, your WhatsApp profile name and phone number, and delivery status are received through Meta's WhatsApp Business Platform and stored in our patient-enquiry system so our staff can reply and follow up. This is described in §9 of our Privacy Policy.

Where a DermaVue clinic number also runs on the WhatsApp Business app, we may import up to the last six months of one-to-one chats and the contact list from that app into the same system, once, when the number is connected to the WhatsApp Cloud API. Group chats are not imported.

A deletion request removes those messages from our system. We cannot delete the copy held on your own phone, and we cannot delete the copy held by Meta. You can delete the message on your side from the WhatsApp app, and Meta's own data policy covers the copy it holds.

06 Our response and timeline

  1. Within 7 working days: we acknowledge your request by email and confirm which identifiers we matched.
  2. Within 30 days: we either complete the deletion and send you a written confirmation, or explain in writing which specific records we must retain under law (see §07) and for how long.
  3. If the request is complex, for example where we need to coordinate with a third-party processor, we may extend the window once by up to 30 further days and will tell you before the first 30 days are up.

This is the same response window stated in §13 of our Privacy Policy, applied specifically to deletion. There is no fee for a deletion request.

Contact for Privacy Rights Requests

If you are not satisfied with our response, you have the right to complain to the Data Protection Board of India under DPDPA 2023, or to your local data-protection authority under GDPR / UK GDPR.

DermaVue Skin & Hair Clinics
Attn: Data Protection Officer
Email: help@dermavue.com
Phone: +91 8086 000 608
Address: TC 42/3003-2, Poojappura Main Rd, Kesari Nagar, Poojapura, Thiruvananthapuram, Kerala 695012

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